COPYWRITING BRAINWAVES for advertising and business

Free writing advice about copywriting, advertising copy, public relations, article content, audio-visual scripts, commercials, self publishing, writing books, information products, e-books, website content, newsletters, brochures, freelance writing, industrial advertising, media techniques, seminars, public speaking, staff training, business writing, consulting, and sales promotion. [Copyright Sidney Allinson 2005. Material may be quoted if URL link to COPYWRITING BRAINWAVES is included.]

Friday, October 07, 2011

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The late great, Steve Jobs left many a thoughtful observation, but perhaps his most universal piece of invaluable advice to each of us is th...
Sunday, September 11, 2011

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"KRUGER'S GOLD: A novel of the Anglo-Boer War" NOW AVAILABLE VIA KINDLE 'Pleased to anounce that the first o...
Friday, August 12, 2011

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" KINDLING" Finally, I have joined the Kindle world -- and I must say after just a couple of days, I am greatly impressed by the ...
Monday, June 13, 2011

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The Meaning Of Night by Michael Cox, McClelland & Stewart, Toronto, 2006,600 pages. This is one of the best historical crime novels...
Tuesday, May 10, 2011

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Is Google Making Us Stupid? What The Internet Is Doing To Our Brains by Nicholas Carr The Atlantic , July/August 2008 Over the pas...
Sunday, May 08, 2011

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" ATTENTION BEDWETTERS!" Write your headlines to speak directly and only to your prospective buyers. The purpose of a headline i...

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AD COPY 'S MOST VALUABLE SECRET An advertisement with 100 words should make the reader think 5000 words – which is the most valuab...
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About Me

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Sidney Allinson
Sidney Allinson. A Canadian novelist, military historian, and advertising consultant. He is author of six books, was creative director of three advertising agencies, and communications policy advisor to the Ontario Government. www.esid.info His factual military history, "THE BANTAMS: The Untold Story Of World War One," is now published by Pen and Sword Books in the UK. Sidney also wrote JEREMY KANE: A Canadian historical adventure novel of the 1837 Mackenzie Rebellion and its brutal aftermath in the Australian penal colonies. His latest is "KRUGER'S GOLD: A novel of the Anglo-Boer War." Sidney served overseas with the Royal Air Force, is a past-Director of the Royal Canadian Military Institute, and received the Boulter Award for outstanding writing. Born in England, a long-time resident of Toronto, he now lives in Victoria, British Columbia, where he is Chairman of the Pacific Coast Branch of the Western Front Association, and President of the Sir Winston Churchill Society of Vancouver Island. Currently, Sidney is working on a novel about the 1942 Dieppe Raid, and a history of the first fifty years of the Victoria Cross.
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